Like it or not, social HR is taking over. Experts predict 2013 will be a year of change for companies as it relates to all things social. As a practice, social HR places great emphasis on empowering the employee. Companies will begin to shift toward an employee-centered focus in order to retain staff, increase productivity and strengthen connections. The collaborative concept pinpoints autonomy, communication, talent development, interactive performance reviews, employee referral programs, social recruiting and more. Social HR challenges the very ideas that many hiring managers, recruiters and HR professionals have learned and incorporated throughout their careers. A company’s ability to attract and retain top talent in 2013, will rest squarely on its willingness to invest in employee development.
Social HR designates human capital as the number one priority in the workplace. By socializing HR practices, employees become architects of the workplace and therefore, are able to design a bridge to success in their respective roles. A well-rounded social experience allows for greater flexibility, stronger team dynamics and more meaningful careers. Employees will no longer be considered subordinates or co-workers; they are now your partners in this social movement. From the second a prospective employee makes contact with your organization, social HR will guide them through the process and reflect your company’s culture every step of the way. The practices your company chooses to implement will shape both internal and external dialogue, ultimately impacting its reputation. Social HR helps position you at the helm of the ship where you can steer those conversations in a favorable direction, keep your best employees and establish a compelling employer brand.
For more on how you can put social HR in its place, check out this infographic, courtesy of The Social Workplace. How will social HR change your recruitment process?
The “Putting Social HR in Its Place: The Employee Lifecycle” infographic created by Elizabeth Lupfer, The Social Workplace
-S. Hairston
